Yeah, it's like they added both numbers to make their 12% claim! (which would be a quite questionable approach!)
I remember having installed similar unit on a previous bike (SV650S). It was a Power Commander and it costed about $300 at the time. Honestly, I can't say I was impressed with the supposed gained HP (something like 3 HP?). Ended up re-selling the unit.
So not for me... but at least it's cool to see the involvement of more companies developing stuff for our little bike.