New 2016 BMW G 310 R Commercial: Challenge the city - BMW G310 R/GS Forum
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post #1 of 12 (permalink) Old 05-10-2016, 09:26 AM Thread Starter
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New 2016 BMW G 310 R Commercial: Challenge the city

BMW Motorrad has just released a new video yesterday for the 2016 BMW G 310 R called Challenge the City. It's beautifully shot and they hit the nail on the head when it comes to why we ride motorcycles. We don't need one ton get around because that's what cars are for, we ride them because we want to.

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post #2 of 12 (permalink) Old 05-11-2016, 09:40 AM
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Commercials are the first sign of an approaching model. That means the release date is drawing near for NA, not just India.
It's actually very well done and shows off the capabilities of the g310r which mostly revolves around the bike's maneuverability.
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post #3 of 12 (permalink) Old 05-12-2016, 09:38 AM Thread Starter
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I think BMW may have already released the g310r pricing to NA dealerships. BMW Motorrad made this comment when someone mentioned the price.

Quote:
Maybe your local BMW Motorrad dealer can assist you regarding prices in your market .
All the best, Daniel of the BMW Motorrad Team
you know it's legitimate when there's a winky face!
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post #4 of 12 (permalink) Old 05-12-2016, 12:39 PM
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That was a great commercial. Really appeals to the real enthusiasts
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post #5 of 12 (permalink) Old 05-12-2016, 02:46 PM
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Thanks for posting that quote right from BMW. Where did you end up finding that quote? On social media? @LiquidCool
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post #6 of 12 (permalink) Old 05-13-2016, 11:15 AM
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Found a little article written by AutoEvolution with the same video posted.
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Things are slowly heating up ahead of the market debut of BMW's first-ever small-displacement bike, the cute G310R. There's something in the spring air that tells us that BMW will barge into the emerging markets with a very aggressive campaign before the bike reaches the dealerships around the world.

After offering some details about the machine during the fall and the winter, we see BMW integrating the G310R in their "Make life a ride" comprehensive marketing concept. Instead of telling the people how good the G310R will be and rely on the classic German technology cliche, BMW is trying to play a different tune, the emotional one.

Even though to most of the seasoned riders, the entire story is still a cliche and is full of platitudes, we can't deny that BMW managed to strike an entirely different set of strings this time.

BMW playing the urban biker card has great odds of appealing to the right ears and eyes, and mixing the riding part of life with modern sports that also have a strong urban component is even smarter. If you wish, BMW is trying to integrate motorcycles into the lifestyle of the young demographic instead of promoting it as a separate way of life.

It may turn out that the customers BMW envisages for the G310R have preferences that differ quite a lot from those of the traditional motorcycle rider. The new small-displacement bike is not aimed at separating these young fellows from their non-riding peers, but simply offering them a different perspective on life.

Without singling them out, BMW is now preaching a philosophy that makes the motorcycle a part of the daily routine, usable for both tackling the urban jungle and for weekend getaways. We can't wait to see what's next from Zie Germans on the G310R front.
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post #7 of 12 (permalink) Old 05-13-2016, 05:46 PM
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It's indeed a great angle to play and it's so powerful of an angle to play that other motorcycle brands have bikes in bigger CC segments coming out that operate out of a similar idea, serving a similar purpose, which is great to see.
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post #8 of 12 (permalink) Old 05-16-2016, 09:49 AM Thread Starter
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Quote:
Originally Posted by bmwrider View Post
Thanks for posting that quote right from BMW. Where did you end up finding that quote? On social media? @LiquidCool
It was posted in the comment section of the commercial. Just find it odd that BMW is targeting a demographic that may not be able to afford the g310r.
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post #9 of 12 (permalink) Old 05-17-2016, 09:58 AM
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Actually, this ad may be an indicator of how affordable the g310r could be. I'm sure BMW has taken into account the income of the demographic they're targeting.

Just don't be a squid and wear sneakers on a motorcycle like that guy in the ad.
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post #10 of 12 (permalink) Old 05-18-2016, 09:50 AM Thread Starter
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If I was an urban long boarder or a first bike buyer, around $5k is what I would pay. Any more and it's no longer worth it.
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