I like how it's an add that can resonate with riders rather than showing stuff we can't relate to like just visuals of the bike with some cool music, instead this taps right into the everyday life of the average rider.
Overall I like how its different, and that alone with capture attention since it's not the typical promotional material that people are used to.I could nitpick at everything wrong with this ad but it is entertaining and it captures your attention. BMW did that part right for the g310r ad. Would be interesting to see the buyer statistics because I highly doubt the buyer age they are aiming for will go for an expensive motorcycle.