BMW G 310 R Captures The Essence Of Riding

4855 Views 19 Replies 6 Participants Last post by Sidewinder, Jul 2, 2016

G310R News

Discussion Starter · May 19, 2016

“People have cars because you need a car to get places. You don’t need a bike, people have bikes because they love bikes.”

This seems to be the inspiration behind BMW’s new G 310 R promotional video. Fitting that the video was filmed in Brazil where they are to be locally assembled.

The basis of the promo is a day in the life of Chris Northover, the deputy editor for SuperBike Magazine, as he takes us on a journey with the G 310 R. We get to see him maneuver around the city streets like butter to pick up his friend for a day of longboarding on the downhill roads of Brazil.

Clearly, BMW is aiming at a specific demographic with this ad. Those who are young or young at heart and they’re also aiming for the riders who commutes though the city but still likes to have a bike that performs well for fun suburban rides.

They’re aiming for the emotional side of motorcycle buyers and they’ve hit the nail on the head with this one.

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1 - 20 of 20 Posts

bmwrider

· #2 · May 19, 2016

I like how it's an add that can resonate with riders rather than showing stuff we can't relate to like just visuals of the bike with some cool music, instead this taps right into the everyday life of the average rider.

EvryDayRide

· #3 · May 23, 2016

I could nitpick at everything wrong with this ad but it is entertaining and it captures your attention. BMW did that part right for the g310r ad. Would be interesting to see the buyer statistics because I highly doubt the buyer age they are aiming for will go for an expensive motorcycle.

bmwrider

· #4 · May 24, 2016

EvryDayRide said:
I could nitpick at everything wrong with this ad but it is entertaining and it captures your attention. BMW did that part right for the g310r ad. Would be interesting to see the buyer statistics because I highly doubt the buyer age they are aiming for will go for an expensive motorcycle.

Overall I like how its different, and that alone with capture attention since it's not the typical promotional material that people are used to.

At the very least it will spark their curiosity.

LiquidCool

· #5 · May 25, 2016

I hate how ads these days are geared towards the hipsters out there. Not everyone who wants a bike or a car is a hipster.

SlickRick

· #6 · May 25, 2016

I actually like this ad. It's breaking it down to an enthusiasts relation. Shows that it's for the passion rather than anything else

EvryDayRide

· #7 · May 26, 2016

Chris Northover did an interview about BMW's new ad.

LiquidCool

· #8 · May 27, 2016

He's making me a bit afraid of falling over now... His interview was great and all that talk of carving made me excited until he moved onto the topic of fear.

bmwrider

· #9 · May 27, 2016

I think it's just a matter of building up your own confidence as a rider and depending on that. It's what it really comes down to for the most part, aside from what you can't control .

SlickRick

· #10 · May 30, 2016

I agree with that ^^

bmwrider

· #11 · May 30, 2016

Yup. I think most people would anyways. After all there are those people that would bring their knee really close the pavement and those that wouldn't dare leaning any more than required to switch lanes or do any regular turning required when commuting.

SlickRick

· #12 · May 31, 2016

Yea .. see the knee getting really close to the pavement definitely scares the heck out of me

LiquidCool

· #13 · Jun 19, 2016

Depends on the rider, once you have more riding experience then you get closer and closer to the ground when you make turns but just scraping the asphalt should be left on track because you need to be going at high speeds to do that and the g310r may not be enough.

SlickRick

· #14 · Jun 20, 2016

I see that, for everyday riding in the city or even country side roads, you shouldn't need to hit that level of lean I guess

EvryDayRide

· #15 · Jun 21, 2016

Sounds dangerous to be dragging your knees on public roads unless they're close for racing purposes. I'd leave that for the track and the g310r is supposed to be a good bike for beginners too so it may not have the lean angle needed.

LiquidCool

· #16 · Jun 23, 2016

Doubt dragging your knees is really the essence of street riding. It's all about the maneuverability a bike has and how you control it on those curves.

Sidewinder

· #17 · Jun 24, 2016

Yea I don't think I've really seen anyone knee dragging on public roads.. It's just not necessary at any point to do that.

bmwrider

· #18 · Jun 27, 2016

On those curvy back roads it happens but on regular city streets definitely not.

SlickRick

· #19 · Jun 27, 2016

Unfortunately, I haven't gotten the pleasure of seeing serious bike enthusiasts around the popular bendy areas where I am. Wish I could though

Sidewinder

· #20 · Jul 2, 2016

Where I'm located we don't really have the roads for that. You have to go far out to really get to do those things. But nonetheless, I'm sure you can find somewhere to hit some good lean

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