[G310R News]

“People have cars because you need a car to get places. You don’t need a bike, people have bikes because they love bikes.”

This seems to be the inspiration behind BMW’s new G 310 R promotional video. Fitting that the video was filmed in Brazil where they are to be locally assembled.

The basis of the promo is a day in the life of Chris Northover, the deputy editor for SuperBike Magazine, as he takes us on a journey with the G 310 R. We get to see him maneuver around the city streets like butter to pick up his friend for a day of longboarding on the downhill roads of Brazil.

Clearly, BMW is aiming at a specific demographic with this ad. Those who are young or young at heart and they’re also aiming for the riders who commutes though the city but still likes to have a bike that performs well for fun suburban rides.

They’re aiming for the emotional side of motorcycle buyers and they’ve hit the nail on the head with this one.

 

[bmwrider]

I like how it's an add that can resonate with riders rather than showing stuff we can't relate to like just visuals of the bike with some cool music, instead this taps right into the everyday life of the average rider.

 

[EvryDayRide]

I could nitpick at everything wrong with this ad but it is entertaining and it captures your attention. BMW did that part right for the g310r ad. Would be interesting to see the buyer statistics because I highly doubt the buyer age they are aiming for will go for an expensive motorcycle.

 

[bmwrider]

I could nitpick at everything wrong with this ad but it is entertaining and it captures your attention. BMW did that part right for the g310r ad. Would be interesting to see the buyer statistics because I highly doubt the buyer age they are aiming for will go for an expensive motorcycle.

Overall I like how its different, and that alone with capture attention since it's not the typical promotional material that people are used to.

At the very least it will spark their curiosity.

 

[LiquidCool]

I hate how ads these days are geared towards the hipsters out there. Not everyone who wants a bike or a car is a hipster.

 

[SlickRick]

I actually like this ad. It's breaking it down to an enthusiasts relation. Shows that it's for the passion rather than anything else

 

[EvryDayRide]

Chris Northover did an interview about BMW's new ad.

 

[LiquidCool]

He's making me a bit afraid of falling over now... His interview was great and all that talk of carving made me excited until he moved onto the topic of fear.

 

[bmwrider]

I think it's just a matter of building up your own confidence as a rider and depending on that. It's what it really comes down to for the most part, aside from what you can't control .

 

[SlickRick]

I agree with that ^^

 

[bmwrider]

Yup. I think most people would anyways. After all there are those people that would bring their knee really close the pavement and those that wouldn't dare leaning any more than required to switch lanes or do any regular turning required when commuting.

 

[SlickRick]

Yea .. see the knee getting really close to the pavement definitely scares the heck out of me

 

[LiquidCool]

Depends on the rider, once you have more riding experience then you get closer and closer to the ground when you make turns but just scraping the asphalt should be left on track because you need to be going at high speeds to do that and the g310r may not be enough.

 

[SlickRick]

I see that, for everyday riding in the city or even country side roads, you shouldn't need to hit that level of lean I guess

 

[EvryDayRide]

Sounds dangerous to be dragging your knees on public roads unless they're close for racing purposes. I'd leave that for the track and the g310r is supposed to be a good bike for beginners too so it may not have the lean angle needed.

 

[LiquidCool]

Doubt dragging your knees is really the essence of street riding. It's all about the maneuverability a bike has and how you control it on those curves.

 

[Sidewinder]

Yea I don't think I've really seen anyone knee dragging on public roads.. It's just not necessary at any point to do that.

 

[bmwrider]

On those curvy back roads it happens but on regular city streets definitely not.

 

[SlickRick]

Unfortunately, I haven't gotten the pleasure of seeing serious bike enthusiasts around the popular bendy areas where I am. Wish I could though

 

[Sidewinder]

Where I'm located we don't really have the roads for that. You have to go far out to really get to do those things. But nonetheless, I'm sure you can find somewhere to hit some good lean